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Local Communications Plan Ideas
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Local Communications Plan Ideas
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Suggested local target audiences:

  1. School/district employees
  2. Parents
  3. Business leaders and employees
  4. Media
  5. Elected and/or Government officials
  6. Civic and nonprofit groups
  7. Faith community
  8. Students 

Audience

Communications Vehicles

1.      School/district employees

·   Link the school district and individual school Web sites to the state site.  www.cde.state.co.us

·   Hold information sessions for employees and ask teams to coordinate No Child Left Behind (NCLB) information sessions at individual schools.

·   Work with principals and assistant principals on separating data by subgroups.

·   Coordinate local release of Colorado AYP results so principals and others will be ready for the dissemination.

·   Provide information and set up an interview session for the superintendent or another central office representative with student newspaper editors.

2.      Parents

·   Consider meeting with all PTA/PTO presidents and district and school accountability committees to discuss NCLB.

·   Ask parent-teacher groups to discuss NCLB at their meetings.

·   Meet with parents in Title I schools; possibly hold these meetings out in the community to inform them of the specific requirements and the sanctions of NCLB for these schools.

·   Make sure guidance counselors, nurses and others who have contact with parents are aware of the new federal law in case parents inquire.

·   Conduct meetings with groups of parents by grade level, proficiency level or in neighborhoods.

·   Provide copies of teachers’ biographies for parents at the beginning of the year.  Encourage teachers to post their diploma(s) in their classrooms.

·   Hold a “fair” or other event so parents can learn more about what school choices are available.

3.      Business leaders and employees

·  Set up a speakers’ bureau of local speakers on NCLB, train them and contact major employers to arrange work site presentations.

·  Coordinate communications efforts with the local Chamber of Commerce education committee.

·  Ask business leaders for their help in informing employees.

4.      News Media

·  Arrange for the superintendent, board president or others involved in responding to NCLB to meet with editorial boards of local newspapers.

·  Provide a media kit for local reporters.

5.      Elected and/or Government Officials

·  Invite legislators to a breakfast or lunch at a school and talk about the challenges and opportunities posed by the new federal legislation.

·  Encourage school board members and county commissioners to attend state-level meetings on No Child Left Behind.

·  Hold your own information session for local leaders, possibly co-sponsored with the city/county manager, to discuss NCLB.

6.      Civic and nonprofit groups

·  Contact civic groups, minority groups, alumni associations and other active groups to arrange for speakers and materials distribution.  Ask for their help in making sure no child is left behind in your community.

·  Develop a list of all civic organizations (i.e. Kiwanis, Jaycees, Women’s Club, etc) and ask members to share information on NCLB.

7.      Faith Community

·  Urge principals to use NCLB as a way to improve volunteer/mentor programs and opportunities with the local faith community.

·  Provide information for bulletin inserts, Web site materials and sermons.

8.      Students

·  Provide information to insert in school newspapers or to use in student-produced announcements or television programs.

·  Include a principal’s letter in student handbook.

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